The Squeeze

Sustainable Adoption Through Internal Champions

MARK ANTHONY BRANDS
18 Months • Train-the-Trainer Model • 6,000+ Users
From siloed training to unified approach
500-800 daily active learners worldwide
Train-the-trainer model driving sustainability
Regional champions enabled to localize delivery
Ongoing governance & reporting cadence established
From siloed training to unified approach
500-800 daily active learners worldwide
Train-the-trainer model driving sustainability
Regional champions enabled to localize delivery
Ongoing governance & reporting cadence established
📈 0% Sustained Adoption

Adjusted for active weekly logins vs. provisioned licenses. Grew from <20% baseline (Mike's-only) to 80% across full portfolio expansion.

✅ 100% YoY Compliance

Zero critical audit failures across all regions. All regional managers certified within deadline via mobile push notification system.

⚡ -20% Sales Lead Time

Reduced time-to-competency from 5 weeks to 4 weeks. New sales reps in the field selling 1 week sooner, accelerating revenue pipeline.

👥 0+ Global Users

Logistics, sales, brewery ops, and marketing teams across 12 countries. Scaled from 200 MAUs to 6,000+ in 18 months.

The Enablement Strategy

🏆
Leaderboards

Real-time competitive rankings across teams, regions, and individual performers. Drove daily check-ins and course completion velocity.

40% engagement boost
🎁
Prize Store

Points-based rewards marketplace where learners exchanged points for branded merchandise, gift cards, and exclusive experiences.

2,400+ prizes redeemed
💬
Social Learning

Peer-to-peer knowledge sharing through comments, course reviews, and discussion threads. Built organic learning community.

12,000+ comments
📱
Mobile-First

Push notifications, offline access, and responsive design for field teams and logistics workers on the go.

75% mobile usage
📊
Feedback Loops

Survey completion competitions and user feedback integration improved content quality and relevance continuously.

85% response rate
🎓
Certifications

Standardized certification pathways across all teams. Digital badges and credentials recognized across Mark Anthony Brands portfolio.

6,000+ certs issued

Global Footprint

🇺🇸
United States
0
Active Learners
🇨🇦
Canada
0
Active Learners
🇲🇽
Mexico
0
Active Learners
🌍
Global Ops
0
Active Learners
12 Countries
24/7 Access
9 Languages
4 Time Zones

The Methodology: Audit → Analyze → Scale

Building sustainable adoption through measured expansion and internal enablement

AUDIT
🔍 Discovery & Assessment
Mike's Hard baseline • 200 MAUs • Siloed training
Interviewed leaders, mapped workflows, identified gaps and pain points across compliance, operations, and logistics teams
ANALYZE
📊 Metrics & Baselines
Completion rates • Platform adoption • Real engagement
Tracked active users vs. logins, analyzed adoption by team/function, established measurement framework
PILOT
🎯 Exec Review & Soft Launch
Leadership buy-in • Internal champions identified
Facilitated executive walkthrough, trained team leads, built train-the-trainer model with pilot groups
EXPAND
🚀 Portfolio Rollout
+3,300 users • Brewery + Marketing + Logistics
Scaled gamification tactics, enabled regional trainers, captured feedback loops to refine delivery
SCALE
🌍 Global Standardization
6,000 users • 12 countries • 80% sustained adoption
Standardized playbooks, localized delivery, ongoing governance model with regional champions
User Growth Curve
Q1 Q2 Q3 Q4 Q5 Q6

Business Impact

📉 -20% Sales Ramp Time

New reps selling 1 week sooner = faster revenue, reduced training costs, and improved rep confidence.

🎯 100% Audit Compliance

Zero critical failures year-over-year. Regulatory peace of mind across global operations.

🔄 +60% Brand Consistency

Marketing teams aligned on messaging, positioning, and brand standards across all touchpoints.

⏱️ 500-800 Daily Active Users

Sustained engagement across all time zones. Learning embedded in daily workflow.

A standardized certification model was a game changer for our team.

— Regional Manager, Mark Anthony Brands